Identity & place
What this club is really about
For many Albion supporters, the key to understanding the club is not recruitment models or recent Premier League finishes but the sequence Goldstone → protest → Hereford → Gillingham → Withdean → Falmer. The club's supporters did not merely wait for a better ground: they organised, boycotted, marched, lobbied, built alliances with fans of other clubs and turned survival into part of the culture. That gives present-day success a particular frame. The Amex is valued not simply because it is modern, but because there was a long period when Albion had no permanent home at all.
Place, industry & identity