What this club is really about
Exeter City makes most sense when ownership, place and scale are read together. The club grew out of St Sidwell's rather than being imposed on the city from above; St James Park still sits tightly inside that neighbourhood; and since 2003 supporters have held the majority stake after inheriting a club close to collapse. That history has made prudence, volunteering and youth development part of the football culture rather than side projects. The Brazil story gives the club a wonderfully improbable piece of world-football history, while the Big Bank gives it a recognisable matchday voice.