What this club is really about
Newcastle United is best understood as a city club in the literal sense. The ground rises above central Newcastle, the name 'United' was adopted in 1892 to broaden the club beyond the old East End and West End divide, and generations of supporters have treated St James' Park, the number 9 shirt and black-and-white stripes as civic symbols as much as football ones. The club's mythology mixes great attacking sides, long waits, famous forwards, big European nights and an unusually strong memory of owners or managers who seemed either to understand the city or to treat the club as something separate from it.